Getting started with PPC advertising
This part is for complete beginners. You’ll find out three basic things:
- what PPC advertising is and how it can be integrated with other forms of marketing,
- the principles of PPC,
- why you will love PPC.
If you are not a beginner – i.e., you know what you’re going to do with PPC, you already love PPC, or you have an account and you can (somehow) create ads — you probably don’t need this introduction. Feel free to skip over it and continue with campaign planning.